Marketing is a lot more than people normally realize. People often think that marketing is promotion. Promotion is marketing. Sales is marketing. But marketing actually encompasses all aspects of your business. How you price your product, how you offer your product, how you distribute your product or service, what lines you're using to get it out to the public, how you promote it, offers, specials, naming it, how it's perceived by the market. Marketing is much more than people generally realize. If you don't have a clue about marketing, if you just say, "Hey, I have this great product or service, and I'm going to do it," you could be right on the money. I mean, it could work out fine, and you get word of mouth, and for a long time word of mouth was actually good enough for a lot of businesses that were doing a great job and doing such a good job that they didn't need to promote.
As the economy shifted and more and more competition came around, and the Internet came around, and people had so many other ways to do the due diligence and find businesses, things shifted. If you're not on top of how to get your product or service out there and well-thought of and create want for that product or service, somebody else is doing it correctly..
Until Next Time
Make It A Great Day!
Sara Boone who was born in 1832 in died in 1904 she was an African-American inventor who on April 26th 1892 obtained United States patent rights for her improvements to the ironing board. Boone's ironing board was designed to improve the quality of ironing sleeves and the bodies of women's garments. The board was very narrow curved and made of wood and the shape and structure allowed it to fit a sleeve it was also reversible so that one could iron both sides of the sleeve easily. Boone was born Sarah Marshall in Craven County North Carolina near the town of New Bern in February 1832. On November 25th 1847 in New Bern she married a Friedman name's James Boone and they would have eight children the Boone family left North Carolina for New Haven Connecticut before the outbreak of the American Civil War and they settled into a house at 30 Winter Street. James Boone worked as a brick mason until his death in 1874 while his wife was listed in New Haven directories as a dressmaker she filed her patent on July 23rd 1891 listing New Haven Connecticut as her home and her patent was published nine months later. Boone's patent was not the first for an ironing board, but ironing at that time was usually done with irons heated on the stove or fire using a table that was covered with a thick cloth. Often women would also use the kitchen table or prop a board on two chairs. Boone's ironing board a precursor to the board that we use today was designed to be effective in ironing the sleeves and bodies of ladies garment, ironing curved waist seams and the sleeves of men's coats. Her ironing board was made of a narrow wooden board that had collapsible legs and a padded cover. It was also designed to be able to be folded and put away in a closet or other areas. The first of its kind many others have tried to patent a type of ironing board device, however they were said not to have the sophisticated design of Sarah's. Her ironing board was the precursor for the more modern versions of ironing boards that we have today and she was said to have become a household name for those who knew of her invention and it's sleek and sophisticated design. In her patent application she wrote that the purpose of her invention was to produce a cheap simple convenient and highly effective device particularly adapted to be used in ironing the sleeves and bodies of ladies garments. She was one of the first black women to receive a patent in the United States and she lived in New Haven for the rest of her life. Sarah Marshall Boone died in 1904 and is buried in a family plot in Evergreen Cemetery in New Haven.
Mother, inventor, and social entrepreneur Angelica F. White shares her inspiring story of courage and determination to overcome financial hardship by launching ZIPPYAR Augmented Reality Technology and Bold Living Wear with less than $40K in self-investment with a mission of empowering families. After taking a sabbatical to care for two newborns and to travel with her husband for work overseas, she found herself displaced in the workforce of the United States. Angelica's determination to create a job for herself and other mothers (parents) spun a movement of sustainability, which in her view starts the kind of individuals we raise.
Angelica relocated from Brazil to the United States, immersing herself in an English program with the final objective of attaining an MBA to start her own business. Life took its course, and 13 years later, while taking care of her ill mother and raising two elementary age children, it was then that Angelica decided to reignite her dreams. In 2010 she graduated from Goizueta Business School's EMBA program and received the class Entrepreneurship Award. While an MBA is not necessary for anyone starting a business, she felt it gave her the knowledge, confidence, and credibility as an immigrant to start a business in the U.S. Unfortunately, Angelica's mother passed away nine months before her graduation.
The road to entrepreneurship is not easy to follow with women receiving less than 1% of all investments, but that didn’t stop Angelica. She hustled at various other businesses. She earned a patent acting as her patent lawyer. She failed to commercialize her first invention for lack of funding but did not give up as she was determined to make her dream a reality. She identified a valuable opportunity in technology which allowed for the direct streaming of unique video messages for retail products. She filed a patent for the technology. After two years of many sacrifices, she built the product and officially launched ZIPPYAR in November of 2017. ZIPPYAR technology allows you to record and stream personalized video messages on gifts. You can also register prescription bottles to carry personalized prescription instructions in the video, and it enables recipients to create video replies. ZIPPYAR is more than personalization; it augments the relationship between brands and consumers.
Angelica says that ZIPPYAR is more than technology, it is a movement. Angelica's vision for her company is "We believe our purpose on Earth is to help companies and individuals to connect at a personal level using innovative ways to strengthen humankind towards sustainable relations, environmental practices, and governance. We are an organization focused on families with a culture of supporting our employees in the task of raising their children, while they dedicate their excellent efforts serving our organization. We work hard; we care and have fun doing what we are passionate about Raising a Sustainable Generation."
Until Next Time
Make It A Great Day!
Audrey, "The Video Boss"
Welcome to another installment of Top 10 Tuesday. Today I'm sharing 10 ways for you to create more exposure for your business. Some of the techniques that I'm sharing I do right now and the others are ones that I will be implementing in to my business. My goal is to build PSW into a global brand, so marketing is definitely top of my agenda. So check out my 10 ways this week:
Until Next Time
Make It A Great Day!
Thanks for stopping by. This is my blog that is all about business and those entrepreneurs who had a big idea and turned that one big idea into a profitable business. I like to called them ProfitPreneurs. It is my hope that these stories will inspire and empower you. I will also share tools and techniques that I stumble across that can help you turn your a profit in your business allowing you to become a ProfitPreneur.
Order My Books On Amazon
Build Your own Bag